A soy candle shop on the web is an excellent idea for many reasons. There are many things that you need to consider when you get started on the web. These things include the target audience, how you show the candles to be attractive, and marketing tactics you are going to use. Focusing on these three things will help you get started with a successful business.
Soy candles are excellent gifts for most occasions. Many people don’t require a special occasion to buy candles. As you would look for vintage dresses and men’s vintage clothing, people shop for candles too. The web is the place to go. There are plenty of vintage clothing shops, candle shops, furniture, and other stores on the net where people purchase products. Your online store will need to stand out from the rest and there is a lot of competition. The good news is that you are selling a product that people absolutely love.
Your target audience selling soy candles is wide because most people love candles. Men even love candles because there are so many different aromas that you can offer. Many men love candles that smell like leather, pine, and other scents. Don’t think that you are only targeting women when you design the site. Make sure that it is attractive to people of all ages, men and women, and the site is professional. Targeting an audience starts with the build of your site and the attractiveness. Also, because candles are not just gifts, don’t try to only get people looking for a specific occasion like a wedding but for all occasions.
You must show how attractive the soy candles are that you are selling on your site. This requires you to take photos of the products and upload them to the site. If there is another site that sells the same products, do not copy the photos and use them on your web pages because copying a photo is considered plagiarism also. You want to be sure everything used to design the site is under your actual ownership. Be sure the photos are not blurry. They should be clear and up close, so the potential customer can see exactly what they are about to purchase. It is difficult to sell a product without a photo. Some people can sell products without photos but this is very hard to do.
Marketing tactics are a must when you start a soy candle business on the web. Of course, you can tell your friends and family members about the company and hope they spread the word but you cannot depend on this. You must use other tactics to get the word out. Marketing an online company provides not only spreading the word but it helps build credibility for your business also.
Selling soy candles on the web is an excellent endeavor because candles are a product that everyone loves. These are products that you can even make at home and minimize costs which allows your profits to be greater. When you start a business on the web you need to think about the target audience, the marketing you need to use, and making the products look as attractive as possible.
Article source: http://www.mysoycandlesstore.com/blog/selling-soy-candles-on-the-web/
You have eaten tofu, dip into some soy sauce and drank soya milk. Now watch as you light its wick. Yes, the soy bean has turned into something you can light with a matchstick.
Well, soy beans turned into candles is a novel idea, but what do the soy jar candles offer that the paraffin or the beeswax counterpart can’t? What makes the candles from soya better than those from the oil rig or beehive? Well, here are some reasons why and here are some of them.
For Health Reasons
There several reasons why many people prefers soya jar candles over its paraffin brother. One of the main reasons is the health reasons. Soya candles are made from soybean. They are non-toxic, which is good for babies and people with allergies. Paraffin wax candles, when burned are known to emit formaldehyde, acrolein and acetaldehyde, all of them identified as potential carcinogens. Moreover, soy jar candles have cotton wick, compared to paraffin or beeswax candles that are known to contain lead.
For Environmental Reasons
Another reason to prefer soy jar candles from the paraffin or beeswax jar candle is for environmental reasons. Soy candles burns much cleaner than paraffin or beeswax candles, while the former emit less soot and less chemicals compared to the latter. This eliminates the stains that can accumulate on your walls, ceilings carpets, curtains, etc. due to prolonged exposure to paraffin candles. Soy waxes are biodegradable and can be easily cleaned using soap and water. Moreover, soy candles (even the wick) comes from renewable and agriculturally sustainable sources, meaning you don’t deplete the world’s oil reserve with prolonged use of soy-based candles.
For Aesthetic Reasons
Soy jar candles are also preferred for its aesthetic value. Since it burns cleaner than the conventional candles, it doesn’t stain where you put them. This means you don’t have to clean candleholders, cabinets, walls, ceilings, etc. more often. Moreover, soy candles have lower melting point, allowing soy-based jar candles to burn slowly and completely the way jar candles should. Generally, soy-based candles burn 20%-50% longer than paraffin or beeswax candles. Slower and complete burning also permits effective scent throw if you are using soy candles for your potpourri. This smells not only fragrance, but also value for your money.
For Financial Reasons
And lastly, soybean candles can potentially help US farmers earn their keep. True, soya is credited to farmers in the Asian continent, but the top soya growers can be found in the Untied States in fact, US is the world biggest producer of soya bean, amounting to 87 million metric tons every year. If the demand for paraffin candles shifts to soybean, that means an additional demand of 30,000 metric tons of soybeans every year.
When you burn soy candles there are plenty of things you need to consider ensuring longevity of the candle, safety in your home, and more.
When you light soy candles they need to be in a ventilated room. Even though you are burning a natural candle they still emit soot into the air. You should open the windows and be sure the room is ventilated. As with any type of candle, when you burn them there are harmful things you will inhale if the room is not properly ventilated. If you cannot open windows in the room you are burning the candles in you might consider using aromatherapy diffusers instead.
If you want the life of your candle to last longer you should consider how you store the candle. It should be stored in a dark place that is dry. Any type of moisture will affect the wick and how it burns. Bright light from the sun can fade the color and the way the candle smells. When you put out a soy candle it is important to remember every time you go to relight it you need to trim the wick at least 5mm. This will extend the life of the wick by making it burn slower.
Natural soy candles should also be burned right away when you get them. If you are saving them for a special occasion like when you are chosen for your Green card through the US immigration you should not save these. Soy candles need to be burned right away. When you store them for a long time the scent and the colors fade on the candles. The wax will also dry out and cause the candle to burn much quicker.
When you burn soy candles you should be sure that you don’t leave them unattended around children. They are for your enjoyment but children are intrigued with the flame of a candle. They will play with it and cause a fire. If you have a candle burning on the dining room table and your pet jumps up to steal a few scraps, the candle could tip over causing a fire also. Be sure that when you burn candles you are in the same room and they are high enough out of reach of pets and small children.
Another consideration is a draft in the room may cause a flame to catch fire to something when you burn soy candles. It is important not to burn candles near flammable items also. Always use proper precautions when you burn any type of candle.
There are many considerations when you burn natural soy candles to think about. You should always ensure the safety of your household. If you want your candles to last for a long period of time you should also burn the candles right away. Be sure to store your candles in a dry and dark place and trim the wick. The scent and colors of your candles will last for a much longer period of time.
Article source: http://www.mysoycandlesstore.com/blog/considerations-when-burning-soy-candles/
Many people today are buying natural soy candles because these candles seem to offer better indoor air quality and fewer risks of lead exposure. Some people are buying natural soy candles because in many cases these candles burn better and are more fragrant than their cheap paraffin counterparts. While natural soy candles can be a pleasure, they also burn a little differently, follow these simple tips:
1. Light your candles in a well-ventilated room and do not place too many candles in one room. Although natural soy candles can mean far less soot than paraffin candles, some soot is inevitable when you burn anything.
2. Trim the wick on your natural soy candles to about 5mm each time before lighting. This will make your candles smoke less and burn slower, allowing you to enjoy your natural soy candles longer.
3. Watch your lit candles around children, pets and flammable materials. Pets and animals can be curious about the flame and flammable objects can move with a draft into the heat of the flame.
4. Never leave any burning candle unattended. Accidents do happen, even with the best manufactured candles.
5. When not in use, keep your natural soy candles in a dark, dry spot. Moisture can affect the wick, while sunlight can fade both the color and scent.
6. Use your natural soy candles promptly. Don’t keep your candles on a shelf for years, hoping for a special occasion. Even the most luxurious candles are meant to be used and enjoyed. If you wait years, some of the fragrance and color may fade, even when the candle is stored correctly and the wax may dry out, affecting burn time.
7. Read any manufacturer instructions and follow them carefully. That’s what they’re there for.
8. Place natural soy candles at least 15 cm apart. The heat from neighboring candles can soften the wax too much, causing the candle to lose fragrance or burn too quickly or unevenly.
9. Once you extinguish your natural soy candles, let them cool and harden completely before relighting. If you don’t, the candle may burn unevenly.
10. The best way to extinguish natural soy candles is with a special wick dipper. You simply push the wick into the pool of wax with the dipper and then pull the wick up. This process helps keep smoke at bay and allows you to enjoy your natural soy candles longer, too.
11. Don’t burn natural soy candles with their packaging still on. Stickers and other decorations on the candle can heat and even burn. Read the directions if you are not sure what to remove.
12. Use candle holders. Not only are they very attractive, but they also keep your natural soy candles steady and safe. Place your candles – in their candle-holders on a stable surface. Make sure that the surface will not be affected by heat. If you want to place your natural soy candles on a delicate table, make sure that you use a candle holder that will protect your furnishings.
13. Protect your natural soy candles from drafts, vents and air currents. These will make your candle burn unevenly, and can be downright dangerous if a moving flame comes into contact with something flammable.
Article source: http://www.mysoycandlesstore.com/blog/natural-soy-candles/
